Pricing & Reimbursement
Pricing & Reimbursement Systems
a) European Pharmaceutical Markets
Sustaining Generic Medicines
Markets in Europe
The EU is not realising the full potential for savings from generic medicines.
This study shows that added savings of 27%-48% could be attained if the appropriate
measures were taken.
Coordinated government policies are critically needed
in many EU countries to foster a sustainable generic medicines industry that
plays an important role in the overall competi-tiveness of the EU pharmaceutical
industry.
By Prof Dr Steven Simoens,
Katholieke Universiteit Leuven
• April 2006
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